Starbucks Seasonal Giftcards
Role
Illustration
Visual Design
Creative Concepts
Time
2022-2023
Tool
Procreate
Illustrator
Photoshop
Team
ACD: Marisa Crane, Charis Mori, Francesca Merlini
Writer: Stef Pai, Gennyvera Pacheco
Overview
Starbucks launches collections of gift card designs throughout each season. These gift cards are designed to make celebrating moments in life easy with a cup of Starbucks coffee. In 2022-2023, I had the pleasure of designing a series of physical and e-gift cards from spring to winter with the Creative Studio, as well as two special edition die-cut cards for Holiday 2023.
For Starbucks Holiday 2023, I designed these special edition die-cut gift cards to elevate the gifting experience. The "Festive Houses" set features a layered die-cut greeting card paired with a mini gift card, simplifying the act of giving. Meanwhile, our "Holiday Wreath" die-cut card, made from wildflower seed paper, extends its impact beyond the initial joy of gifting. Once the card has served its purpose as a token for Starbucks delights, recipients can plant it to nurture a bounty of blooming flowers come springtime. These innovative designs not only spread holiday cheer but also leave a lasting impression, embodying Starbucks' commitment to sustainability and thoughtful giving.
