Overview

In 2022, Habbi Habbi expanded its product line beyond the library of bilingual books. These engaging play-based resources were designed to provide children an immersive and enjoyable learning experience, seamlessly integrated with the reading wand, all while remaining accessible to parents who are newly discovering the brand.

Objective

Come up with effective strategies for reusing existing illustrations and content for two new product lines that will expand in the future.
Work through the entirety of the product development from ideation to final production.
Create design guidelines and packaging templates that can continue to be used as the product line expands.
Create informational inserts for the puzzles & flashcards.
Illustrate 50 home items and 7 rooms for the home flashcard sets. Integrate illustrations from other illustrators.
Collaborate cross-functionally with suppliers on packaging dieline, materials, and product sizing.