Overview

Energy Media is a project under Resource Media devoted to making sure that the stories of the fast-growing renewable energy sector continue to get the attention they deserve. Energy Media is a team of communications experts who work with clean energy experts, partners, advocates, and champions around the country to help tell these stories.

Objective

This project aims to align Energy Media's visual communication with Resource Media and create illustrations & icons that could be used throughout Energy Media's brand collaterals. To tell stories and introduce the team to the stakeholders, the Energy Media team came up with the analogy of describing themselves as astronauts—who collaborate amongst planets and make things work! The goal is to create visual assets to help lighten up the scientific content around clean energy and make the overarching communication more whimsical and approachable.

This project includes 1 updated logo, 27 illustrated assets, and a suite of 45 space-themed icons.